From Eugene Cheong — Asia's most awarded advertising creative and one of D&AD 50 best copywriters — comes a profanity-laced, beautifully chaotic manifesto that refuses to be housebroken.
Cowards Don't Go To Heaven is a creative survival manual built on eight habits: Courage, Idealism, Curiosity, Playfulness, Free-spiritedness, Intuition, Authenticity, and Persistence. Four decades of insights collide with Scripture, philosophy, and brutal honesty. Think Winston Churchill meets Bill Hicks — with 71 illustrations punctuating the mayhem.
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