BranD is tailored for both established and emerging Brand Design professionals around the world. Published in Hong Kong and distributed internationally since 2012, BranD informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions. Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.

Aiming at inaugurating the future narrative of brand values, BranD starts off a platform and forum to showcase and communicate among brand designers, brand clients, design organizations and institutions. With a vision focused on an open diversity, we bring together different parts of Brand Design with high-quality contents, to inform and influence the global Brand Design industry.

In this issue:

Neo-year, neo-design ideas! What does “neo” mean for creatives at present? Contrarian. Radical. Personal. Experimental. Some say forget the rules and have fun with what you are doing! Make mistakes, embrace accidents and say “shoo” to taboo. Even though avoiding déjà vu in design may sometimes create visuals that are awkward or unpopular in a conventional sense, yet cool aesthetics often emerge as a result