Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.

THE LIFE-CHANGING MULTI-MILLION-COPY GLOBAL BESTSELLER - BASED ON ONE OF THE MOST WATCHED TED TALKS OF ALL TIME! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY?'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' - Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast*****Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. Drawing on the stories of leaders such as Steve Jobs, Ernest Shackleton and the Wright brothers, who each discovered their why to maximum effect, Simon Sinek uncovers the fundamental secret of their success.

How you lead, inspire, live, it all starts with why. WHAT READERS ARE SAYING:'It's amazing how a book can change the course of your life, and this book did that.' 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.''What he does brilliantly is demonstrate his own why - to inspire others - throughout.'